Due to overwhelming popularity, the city centre Euros Fan Zone is extending and will continue to show England’s knock out games.

The events, staged by Preston BID, and supported by Walker&Williams Boutique Hotels, and Luxury House Share, will continue as long as England remain in the tournament.

To date, three successful events have been held in an outdoor space on the Flag Market, with a full house for each game and all appropriate Covid-secure measures implemented following extensive consultation with the authorities.

Tickets for the knockout games will be on sale at: – with the game on June 29th selling out in just thirty minutes!

A BID spokesperson said: “These events, a first in the city’s history, have proved incredibly popular.  “There’s been a great atmosphere at the events and we’re grateful for people supporting and enjoying them responsibly.

“There’s lots of great places to watch the matches in the city centre, and the Fan Zone provides an additional place to cheer the team on in great surroundings and the open air”.

Max Walker-Williams from events sponsors Walker&Williams Boutique Hotels and Luxury House Share said: “The first three games were an incredible success – a perfect mix of relaxed fun in a safe environment for the local community thanks to the amazing organisational skills of the BID team, input from the local authority, and
great private sector support – when asked if the Walker&Williams group would like to continue their association with the knockout games, we jumped at the chance.

“Luxury House Share has gained a lot of great exposure and many enquiries from young working professionals that are looking to live in the best young work professional-only house shares in Preston City Centre, and we can’t wait to sponsor the final!”

The events will continue to operate on a seated basis with refreshments available from the table-service-only bar, operated under licence by Lonely People and The Stanley Arms.

Food will be available from the famous ‘Guild Tram’.


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What is Preston BID?

Who Is benefitting?

  • Stimulates wellbeing and economic growth
  • Gives competitive regional advantage
  • Develops partnership between private & public sector
  • Encourages corporate social responsibility
  • Provides sustainable investment for on-going capital projects/services
  • Creates a positive sense of place and enhanced community pride
  • Destination events in the city centre
  • Profiling of their home/city
  • Opportunity for businesses to have “a voice”
  • Increased footfall
  • Fairer to smaller businesses
  • Fair system, those that invest, benefit