City Centre Survey

Preston Feels Safe & The High Street is a ‘Better Place’

According to a survey carried out by the Preston City Centre Business Improvement District (BID), almost 85% of respondents feel the city centre is a ‘safe place to be’.

As part of its manifesto, BID pledged to conduct the survey of Preston visitors each year, with a total of 505 responses in 2018.

Of those surveyed, 60% rated the city’s leisure offer as good or very good with 49% stating the city’s galleries/museums and culture were of good quality.

52% of respondents thought the high-street was a ‘better place to be’ following improvements made to Fishergate, an increase of over 10% on the previous year.

BID Chair John Boydell said: “The survey underlines the positivity around Preston city centre. Tens of thousands of people are using the city centre on a weekly basis.  More than 45% of survey respondents who visited the city centre live out of town, proving that visiting Preston is a conscious decision. We were pleased to read that almost 70% of respondents are acutely aware of the BID’s work with 75% believing the body adds value to the city

“Since we launched this survey back in 2010, we have seen a shift in public opinion and attitude towards Preston and, while there is always more work to be done, stakeholders continue to make positive strides towards a more prosperous city centre.”

Andrew Stringer, Manager of St. George’s Shopping Centre & Chair of the City Retail Forum, said: “I am delighted that this year’s survey shows increased positivity. There’s a palpable energised feel to the city at the moment”.

Andy Coverdale from the University of Central Lancashire (UCLan) and the chair of the city’s Business Crime Reduction Partnership said: “The survey results demonstrate what many people in Preston already know; our city centre is predominantly a safe place to be.  The recently improved street-scene is a major positive for the city and has never looked better. I, and many other people that I speak to are optimistic about Preston’s future.”

Margaret Mason, an independent Florist on Friargate, said: “It is wonderful to know that people’s perceptions of Preston city centre match my belief that this is a great place to do business”.


The BID’s general public survey used a sample of 505 people, surveys were completed by individuals via an online link.  All field work took place between April and October 2018.

Age & Gender

  Male     Female        
15-24 22 20
25-34 37 42
35-44 55 47
45-54 64 62
55-64 51 45
65+ 33 27
  262     243        

TOTAL: 505


BID Team

The BID team consists of a part-time BID manager and part-time operations officer. The core BID team…

Read More
Positive image

The BID works with many stakeholders to create a positive image of the city...

Read More
Street Cleaning

The BID’s rolling power washing programme has covered over 25km of pavements since it began in 2010. …

Read More
Promotional Tools

PrestonAtNight and are assets used by the BID to promote both the city’s leisure and retail…

Read More

Preston City Centre has three electronic footfall cameras which count the number of pedestrians passing on any…

Read More
Winter Planting

Providing a splash of colour, along key routes, is vital when winter arrives. The BID annually funds…

Read More
Festive Shopping / Parking

Check out the festive opening times for the shopping centres, most high street stores tend to follow…

Read More

What is Preston BID?

Who Is benefitting?

  • Stimulates wellbeing and economic growth
  • Gives competitive regional advantage
  • Develops partnership between private & public sector
  • Encourages corporate social responsibility
  • Provides sustainable investment for on-going capital projects/services
  • Creates a positive sense of place and enhanced community pride
  • Destination events in the city centre
  • Profiling of their home/city
  • Opportunity for businesses to have “a voice”
  • Increased footfall
  • Fairer to smaller businesses
  • Fair system, those that invest, benefit