News

City Centre Survey

Preston Feels Safe & The High Street is a ‘Better Place’

According to a survey carried out by the Preston City Centre Business Improvement District (BID), almost 85% of respondents feel the city centre is a ‘safe place to be’.

As part of its manifesto, BID pledged to conduct the survey of Preston visitors each year, with a total of 505 responses in 2018.

Of those surveyed, 60% rated the city’s leisure offer as good or very good with 49% stating the city’s galleries/museums and culture were of good quality.

52% of respondents thought the high-street was a ‘better place to be’ following improvements made to Fishergate, an increase of over 10% on the previous year.

BID Chair John Boydell said: “The survey underlines the positivity around Preston city centre. Tens of thousands of people are using the city centre on a weekly basis.  More than 45% of survey respondents who visited the city centre live out of town, proving that visiting Preston is a conscious decision. We were pleased to read that almost 70% of respondents are acutely aware of the BID’s work with 75% believing the body adds value to the city

“Since we launched this survey back in 2010, we have seen a shift in public opinion and attitude towards Preston and, while there is always more work to be done, stakeholders continue to make positive strides towards a more prosperous city centre.”

Andrew Stringer, Manager of St. George’s Shopping Centre & Chair of the City Retail Forum, said: “I am delighted that this year’s survey shows increased positivity. There’s a palpable energised feel to the city at the moment”.

Andy Coverdale from the University of Central Lancashire (UCLan) and the chair of the city’s Business Crime Reduction Partnership said: “The survey results demonstrate what many people in Preston already know; our city centre is predominantly a safe place to be.  The recently improved street-scene is a major positive for the city and has never looked better. I, and many other people that I speak to are optimistic about Preston’s future.”

Margaret Mason, an independent Florist on Friargate, said: “It is wonderful to know that people’s perceptions of Preston city centre match my belief that this is a great place to do business”.

 

NOTES
The BID’s general public survey used a sample of 505 people, surveys were completed by individuals via an online link.  All field work took place between April and October 2018.

SAMPLE
Age & Gender

  Male     Female        
15-24 22 20
25-34 37 42
35-44 55 47
45-54 64 62
55-64 51 45
65+ 33 27
  262     243        

TOTAL: 505

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What is Preston BID?

Who Is benefitting?

  • Stimulates wellbeing and economic growth
  • Gives competitive regional advantage
  • Develops partnership between private & public sector
  • Encourages corporate social responsibility
  • Provides sustainable investment for on-going capital projects/services
  • Creates a positive sense of place and enhanced community pride
  • Destination events in the city centre
  • Profiling of their home/city
  • Opportunity for businesses to have “a voice”
  • Increased footfall
  • Fairer to smaller businesses
  • Fair system, those that invest, benefit