As more of the city centre reopens from April 12th, the city’s Business Improvement District, in partnership with Lancashire Constabulary, and UCLan, are advising people that lots of venues across the city centre participate in the ‘Ask for Angela’ scheme.

By informing customers that they can ‘Ask for Angela’, businesses are promoting that the public can use the phrase to staff if they feel unsafe or threatened.

Posters making patrons aware of the scheme will be displayed in and around licensed premises to ensure visitors are aware of discreet support available, should they need it.

A spokesperson from Preston BID said: “The Ask for Angela campaign was launched in Preston in 2018. Thankfully, incidents where ‘Angela’ has had to step in, have been incredibly low. “But we want to remind customers, of all ages and genders, that discreet support is available if you find yourself in an uncomfortable situation.”

Licensing Sergeant Richard Horton, from Lancashire Constabulary welcomed the ‘Ask For Angela’ scheme saying “It is good to see the licensed trade helping to make our town and city centres even safer for the public” Venues across the city centre, who elect to take part in the scheme, will follow a simple six-step process, working with the complainant to ensure they receive help and know that they are not alone.

Through the city’s Pubwatch scheme, venues are being encouraged to display the campaign material and to ensure their staff and customers are aware of the campaign and the protocols in place.

‘Ask For Angela’, which is operational in many town and cities across the country, was created by Inspector Hayley Crawford of Nottinghamshire Constabulary, who won the Suzy Lamplugh Trust award 2017 for the scheme.


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What is Preston BID?

Who Is benefitting?

  • Stimulates wellbeing and economic growth
  • Gives competitive regional advantage
  • Develops partnership between private & public sector
  • Encourages corporate social responsibility
  • Provides sustainable investment for on-going capital projects/services
  • Creates a positive sense of place and enhanced community pride
  • Destination events in the city centre
  • Profiling of their home/city
  • Opportunity for businesses to have “a voice”
  • Increased footfall
  • Fairer to smaller businesses
  • Fair system, those that invest, benefit