News

Preston Gift Card

Date Launches Soon

Location Preston City Centre

Timings NA

Cost £10-£200

The Preston Gift Card – Keeping It Local

The UK Gift Card Market is worth £5.6billon per year… Preston wants its share, to support the city centre, and is set to launch its very own local currency gift card!

A brand-new ‘Preston Gift Card’ is being launched in the next few weeks to encourage people to spend locally and help aid the recovery of  city centre businesses, of all shapes and sizes.

Preston Business Improvement District (BID) is launching the scheme, with a number of popular businesses having already signed up to accept it!

Popular local shops, restaurants, cafes, bars, leisure attractions, beauty services, hotels and more, are now being urged to sign up to accept the card, for free, thanks to the BID funding the scheme.

It’s really simple – the customer purchases a pre-loaded gift card from the card’s bespoke website, between £10 and £500, which they can then use themselves, or give as a present to a colleague, friend, family members… or anyone they like.  It’s perfect for Christmas as it keeps spend local, and the user can decide where and when to spend it!

The card can be spent, just like any other card, allowing the customer to spread their spend across as many participating businesses as they wish, and it’s valid for 12 months. They will also be able to add to their gift card value by spending over the amount and paying the difference themselves.

The Preston Gift Card, which will only be able to be spent in the city centre, has been developed in partnership with brand-leader, Miconex. The aim is that the card will be accepted in over 100 city centre businesses within the next few weeks.

The card will give shoppers a powerful alternative to existing national cards, especially that are tied to one outlet, and will be key factor in encouraging people to continue supporting their local businesses, in the recovery from this crisis, and beyond.

The Preston Gift Card will be widely accepted by popular independents and national brands we all know and love.

Jonathan Halton, BID’s lead for the Gift Card said: “We already have some great businesses signed up to accept the card and are looking to launch sales to members of the public very shortly. We want to work with a minimum of 100 businesses in the coming months to ensure the card is widely accepted and that users have an abundance of choice on where to go, and what to buy.  We are excited to launch this product and shout loudly from the rooftops that spending locally matters”.

People who purchase a card will be able to discover new participating businesses which they may not have tried before, whilst also supporting some of their regular favourite places.

Omar Mitha, from Ocean Designer Menswear on Cannon Street, a family businesses based in Preston for more than 20 years, was the first independent retailer on board, he said: “We’re really proud to be the first independent business in Preston to sign up to accept the Preston Gift Card. We’re passionate about Preston and to see our great city succeed.

“We’ll be accepting the card as a payment method and would encourage other businesses to back the BID and sign up to accept it too, so we, as a community, can see more monies kept within in Preston to help our city succeed”.

Lush on Fishergate, have also gotten on board, General Manager Danielle Smith said: “As a national brand, we’re passionate locals too. The Preston Gift Card is a great idea to support local businesses whilst giving customers the freedom of where to spend their gift card. We’re proud to be the first national brand to sign up to accept the gift card, and look forward to swiping lots of them, as we head towards Christmas”.

There will be a dedicated website for people to securely buy cards from launching soon, which will list all the places where which customers can spend the card.

It will make the perfect gift if you’re unsure of what to buy someone this Christmas.  Get them a Preston Gift Card!  You’ll be supporting your city centre, and the recipient will have the choice of where to spend it.

Michelle Ragozzino, General Manager of popular late-night venue, Baker Street, said: “We jumped at the chance to be the city’s first bar to sign up to accept the Preston Gift Card. We think it’s a great idea, to keep money circulating in the local economy at the same time as providing a brilliant gift for people to spend in lots of great places in our fab city centre… including Baker Street”.

The design for the gift card, and associated imagery, was produced by leading city centre design agency, Freedom of Creation.

With over 50 local gift card schemes already in operation in places such as York, Edinburgh, and Sheffield, Preston is the first place in Lancashire to launch its own card.

A strong list of popular local businesses have already committed to accept the card, and it’s growing daily.  The website to buy cards and see where they can be redeemed, launches very soon.

 

 

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What is Preston BID?

Who Is benefitting?

  • Stimulates wellbeing and economic growth
  • Gives competitive regional advantage
  • Develops partnership between private & public sector
  • Encourages corporate social responsibility
  • Provides sustainable investment for on-going capital projects/services
  • Creates a positive sense of place and enhanced community pride
  • Destination events in the city centre
  • Profiling of their home/city
  • Opportunity for businesses to have “a voice”
  • Increased footfall
  • Fairer to smaller businesses
  • Fair system, those that invest, benefit