About Preston City BID

Who benefits from BID?


  • Produces wellbeing and economic growth
  • Gives competitive regional advantage
  • Develops partnership between private & public sector
  • Encourages corporate social responsibility
  • Provides sustainable investment for on-going capital projects/services
  • Creates a positive sense of place and enhanced community pride
  • Additional events in the city centre
  • Profiling of their home/city
  • Opportunity for businesses to have “a voice”

Businesses/ The Occupier

  • Increases footfall
  • Reduces costs (crime reduction, joint activities, e.g. promotions/marketing)
  • Addresses the issues of individual sectors (commercial, retail, hospitality etc.)
  • Gives businesses a local voice
  • Creates more appealing environment for employees
  • Fair to smaller businesses
  • Fair system, those that invest, benefit

Local Authorities

  • Harnesses private sector management/organisational drive and skills
  • Provides new, sustainable investment and doesn’t detract from other resources
  • Has commercial support
  • Conduit for stakeholder partnerships

IIncreased Rental Value of Property

  • Can increase an area’s desirability and attracts occupiers
  • Can increase trade which affects turnover based rents
  • Could help properties away from main footfall areas
  • Good PR locally and regionally
  • Forges positive links with council and key stakeholders
  • Provides a collective business voice


BID Team

The BID team consists of a part-time BID manager and part-time operations officer. The core BID team is advised and supported by the BID committee…

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Positive image

The BID works with many stakeholders to create a positive image of the city…

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Street Cleaning

The BID’s rolling power washing programme has covered over 25km of pavements since it began in 2010.  The programme, which covers high footfall areas, operates in the early hours of Saturday and Sunday mornings.  It’s imperative that the city is presented in the best light possible in order to maintain a positive image. 

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Promotional Tools

PrestonAtNight and ShopPreston.co.uk are assets used by the BID to promote both the city’s leisure and retail outlets…

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Preston City Centre has three electronic footfall cameras which count the number of pedestrians passing on any given hour. The BID has weekly reports which show key hours.

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Winter Planting

Providing a splash of colour, along key routes, is vital when winter arrives. The BID annually funds a winter planting scheme to lift the centre in winter.

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Festive Shopping / Parking

Check out the festive opening times for the shopping centres, most high street stores tend to follow the same pattern for their Christmas trading, it is always worth checking with your favourite store(s) before you visit!


St George’s  Shopping Centre DATE TIMES
Black Friday 29th November 9am-6pm
Wednesday 4th December 9am-7pm
Thursday 5th December 9am-7pm
Wednesday 11th December 9am-7pm
Thursday 12th December 9am-7pm
Wednesday 18th December 9am-8pm
Thursday 19th December 9am-8pm
Friday 20th December 9am -8pm
Saturday 21st December 9am-7pm
Monday 23rd December 9am-8pm
BOXING DAY 9am-6pm Free parking for vehicles entering the car park from 5pm
Monday 31st December 9am-5pm on late night shopping dates in December
NEW YEARS DAY CLOSED Individual store times may vary 
Fishergate Shopping Centre DATE TIMES
Black Friday 29th November 8am-8pm
Wednesday 4th December 9am-8pm
Wednesday 11th December 9am-8pm
Thursday 12th December 9am-7pm
Friday 13th December 9am-7pm
Saturday 14th December 9am-7pm
Wednesday 18th December 8am-8pm
Thursday 19th December 9am-7pm
Friday 20th December 9am-7pm
Saturday 21st December 9am-8pm
Monday 23rd December 9am-7pm
BOXING DAY 9am-6pm
Monday 31st December 9am-5pm


Preston City Council – Penny Street Car Park
Saturday 23rd November for the Christmas Lights Switch On free after 3pm
Sunday 1st December free after 1pm Late night shopping day(s)
w/c 2nd December free after 3pm Saturday
7th December free after 1pm
Sunday 8th December free after 1pm Late night shopping day(s)
w/c 9th December free after 3pm
Saturday 14th December free after 1pm
Sunday 15th December free after 1pm Late night shopping day(s)
w/c 16th December free after 3pm
Saturday 21st December free after 1pm
Sunday 22nd December free after 1pm
Monday 23rd December free after 3pm
Tuesday 24th December free after 1pm

(From the date and time shown until midnight the same day – there is no maximum time of waiting during the free parking periods)


UCLan – Leighton and Roeburn Car Parks
W/C 9th December, free each Thursday evening until 9.00pm
Saturdays and Sundays from 7th – 22nd December, free until 6.00pm


See the shopping centre times for details of their free parking offer
Park & Ride – Portway, Docks – click HERE
Park & Ride – Walton le Dale – Click HERE

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BID Helping Preston City Boom BID

£150,000 City Centre CCTV Investment

Achieved Purple Flag For Safe City Status

Secured £1.2m For Winckley Square Redevelopment

Secured £4m of PR coverage

Installed footfall monitoring cameras/software

Attracted over 750,000 to events

Increased city centre spend by £2.2m

Fund the city’s Christmas lighting scheme